{"id":1652,"date":"2024-03-15T15:38:23","date_gmt":"2024-03-15T14:38:23","guid":{"rendered":"https:\/\/octogonob2b.com\/?p=1652"},"modified":"2024-05-07T21:23:02","modified_gmt":"2024-05-07T19:23:02","slug":"comment-lia-generative-revolutionne-t-elle-le-marketing","status":"publish","type":"post","link":"https:\/\/octogonob2b.com\/en\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/","title":{"rendered":"Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1652\" class=\"elementor elementor-1652\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a4424 e-flex e-con-boxed e-con e-parent\" data-id=\"61a4424\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5818480 elementor-widget elementor-widget-spacer\" data-id=\"5818480\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4afabde e-flex e-con-boxed e-con e-parent\" data-id=\"4afabde\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-757a010 elementor-widget elementor-widget-text-editor\" data-id=\"757a010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Alors que les outils d&rsquo;IA g\u00e9n\u00e9rative, tels que ChatGPT, \u00e9voluent \u00e0 un rythme rapide, les entreprises se transforment pour exploiter pleinement le potentiel de cette technologie. Cette r\u00e9volution entra\u00eene des changements profonds dans les comportements des consommateurs en ligne, ce qui n\u00e9cessite une adaptation des strat\u00e9gies et tactiques des marques. L&rsquo;impact de l&rsquo;IA g\u00e9n\u00e9rative s&rsquo;\u00e9tend \u00e9galement aux ressources humaines et \u00e0 l&rsquo;organisation du travail des entreprises. Au cours de la derni\u00e8re ann\u00e9e, les professionnels du marketing se sont particuli\u00e8rement concentr\u00e9s sur l&rsquo;exploration des tendances et l&rsquo;utilisation des outils d&rsquo;IA g\u00e9n\u00e9rative pour maximiser l&rsquo;efficacit\u00e9 de leurs ressources.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60b5be9f e-flex e-con-boxed e-con e-parent\" data-id=\"60b5be9f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2883ebef elementor-widget elementor-widget-spacer\" data-id=\"2883ebef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-719307f7 e-flex e-con-boxed e-con e-parent\" data-id=\"719307f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43a5f228 e-con-full e-flex e-con e-child\" data-id=\"43a5f228\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaa182 elementor-widget elementor-widget-text-editor\" data-id=\"ecaa182\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Traditionnellement, les consommateurs effectuent des recherches en ligne, lisent des avis et comparent les produits. Mais imaginez un chatbot capable de parcourir Internet pour trouver ces informations plus rapidement et avec plus de pr\u00e9cision qu&rsquo;un humain.<\/p><p>\u00c0 mesure que les grands mod\u00e8les linguistiques progressent et que les gens utilisent de plus en plus les outils d&rsquo;IA g\u00e9n\u00e9rative comme moteurs de recommandation et d&rsquo;assistance \u00e0 l&rsquo;achat, le marketing subit une transformation radicale. Le d\u00e9fi ne consiste plus seulement \u00e0 capter l&rsquo;attention des humains avec des \u00e9motions, mais aussi \u00e0 se faire remarquer par les robots des IA, une t\u00e2che bien plus technique.<\/p><p>Ce changement affecte \u00e9galement le marketing d&rsquo;influence, o\u00f9 les consommateurs peuvent comparer les recommandations des c\u00e9l\u00e9brit\u00e9s avec les suggestions personnalis\u00e9es des chatbots. Les chatbots pourraient-ils devenir les influenceurs de demain ?<\/p><p>Il est essentiel d&rsquo;examiner comment les grands mod\u00e8les linguistiques fa\u00e7onneront les habitudes d&rsquo;achat en ligne, comment cela affectera le storytelling des marques et comment les professionnels du marketing devront s&rsquo;adapter \u00e0 l&rsquo;impact de l&rsquo;IA sur l&rsquo;exp\u00e9rience d&rsquo;achat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92afa6a e-con-full e-flex e-con e-child\" data-id=\"92afa6a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-002e7b3 e-flex e-con-boxed e-con e-parent\" data-id=\"002e7b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f16c88 elementor-widget elementor-widget-spacer\" data-id=\"6f16c88\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f428c6e e-flex e-con-boxed e-con e-parent\" data-id=\"f428c6e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdc1911 e-con-full e-flex e-con e-child\" data-id=\"bdc1911\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a063a0 e-con-full e-flex e-con e-child\" data-id=\"4a063a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b31670 elementor-widget elementor-widget-heading\" data-id=\"4b31670\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Des Achats Personnalis\u00e9s pour Chaque Consommateur<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661d88a elementor-widget elementor-widget-text-editor\" data-id=\"661d88a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les consommateurs en ligne avis\u00e9s sont habitu\u00e9s \u00e0 rechercher les meilleures offres et produits sur diff\u00e9rents sites. Mais \u00e0 mesure que la technologie des chatbots progresse, moins d&rsquo;acheteurs pourraient visiter les sites des marques pour effectuer leurs achats.<\/p><p>Imaginez pouvoir demander \u00e0 un chatbot de trouver la meilleure chaussure de course pour des pieds \u00e9troits avec un bon maintien de la cheville et des semelles ext\u00e9rieures respirantes. Vous pourriez d\u00e9couvrir une toute nouvelle marque r\u00e9pondant parfaitement \u00e0 vos besoins.<\/p><p>Avec l&rsquo;adoption de l&rsquo;IA g\u00e9n\u00e9rative, les consommateurs agiront comme des services d&rsquo;achat, utilisant des outils pour trouver les meilleurs produits r\u00e9pondant \u00e0 leurs besoins sp\u00e9cifiques. Les marques devront s&rsquo;adapter \u00e0 cette nouvelle r\u00e9alit\u00e9 pour rester comp\u00e9titives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7bbccc e-flex e-con-boxed e-con e-parent\" data-id=\"e7bbccc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a37f4 elementor-widget elementor-widget-spacer\" data-id=\"88a37f4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5eef98 e-flex e-con-boxed e-con e-parent\" data-id=\"f5eef98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b920da2 e-con-full e-flex e-con e-child\" data-id=\"b920da2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d0175 elementor-widget elementor-widget-heading\" data-id=\"13d0175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00c9volution du Storytelling de Marque<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e8865 elementor-widget elementor-widget-text-editor\" data-id=\"86e8865\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;adoption de l&rsquo;IA g\u00e9n\u00e9rative offre de nombreux avantages aux acheteurs en ligne, mais risque \u00e9galement de les \u00e9loigner des r\u00e9cits de marque. Pour les marketeurs, cela n\u00e9cessite des tests rigoureux pour comprendre l&rsquo;impact des chatbots sur le trafic du site et les habitudes de consommation.<\/p><p>M\u00eame si l&rsquo;efficacit\u00e9 du storytelling de marque pourrait \u00eatre \u00e9clips\u00e9e par les chatbots, il restera crucial pour attirer de nouveaux clients et fid\u00e9liser les anciens. Les marques devront \u00e9voluer pour rester pertinentes dans un paysage num\u00e9rique en mutation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46fa381 e-con-full e-flex e-con e-child\" data-id=\"46fa381\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b637a6 e-flex e-con-boxed e-con e-parent\" data-id=\"9b637a6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-634f2db elementor-widget elementor-widget-spacer\" data-id=\"634f2db\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27f4f20 e-flex e-con-boxed e-con e-parent\" data-id=\"27f4f20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9966a6d e-con-full e-flex e-con e-child\" data-id=\"9966a6d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a68726 e-con-full e-flex e-con e-child\" data-id=\"8a68726\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5306df elementor-widget elementor-widget-heading\" data-id=\"b5306df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Marketing aupr\u00e8s des Robots<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d72dcc elementor-widget elementor-widget-text-editor\" data-id=\"0d72dcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le marketing devra \u00e9galement s&rsquo;adapter pour atteindre les consommateurs qui utilisent les chatbots pour leurs achats. Les professionnels du marketing devront optimiser leurs strat\u00e9gies pour r\u00e9pondre aux besoins des robots d&rsquo;IA et des consommateurs.<\/p><p>L&rsquo;IA g\u00e9n\u00e9rative ouvre de nouvelles possibilit\u00e9s pour les marques qui savent les saisir. Avec une strat\u00e9gie adapt\u00e9e, les entreprises peuvent exploiter cette technologie pour atteindre leurs objectifs de mani\u00e8re innovante et efficace.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e76a72 e-flex e-con-boxed e-con e-parent\" data-id=\"5e76a72\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7502e8d elementor-widget elementor-widget-spacer\" data-id=\"7502e8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que les outils d&rsquo;IA g\u00e9n\u00e9rative, tels que ChatGPT, \u00e9voluent \u00e0 un rythme rapide, les entreprises se transforment pour exploiter pleinement le potentiel de cette technologie. Cette r\u00e9volution entra\u00eene des changements profonds dans les comportements des consommateurs en ligne, ce qui n\u00e9cessite une adaptation des strat\u00e9gies et tactiques des marques. L&rsquo;impact de l&rsquo;IA g\u00e9n\u00e9rative s&rsquo;\u00e9tend [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing? - Octogono<\/title>\n<meta name=\"description\" content=\"Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing? - Octogono\" \/>\n<meta property=\"og:description\" content=\"Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/octogonob2b.com\/en\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Octogono\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T14:38:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T19:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/octogonob2b.com\/wp-content\/uploads\/2024\/03\/banner-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"corentin.capo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"corentin.capo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/octogonob2b.com\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/octogonob2b.com\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/\"},\"author\":{\"name\":\"corentin.capo\",\"@id\":\"https:\/\/18.220.71.167\/#\/schema\/person\/10075d2345ae7d2f43a00ce1e036b362\"},\"headline\":\"Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing?\",\"datePublished\":\"2024-03-15T14:38:23+00:00\",\"dateModified\":\"2024-05-07T19:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/octogonob2b.com\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/\"},\"wordCount\":633,\"publisher\":{\"@id\":\"https:\/\/18.220.71.167\/#organization\"},\"image\":{\"@id\":\"https:\/\/octogonob2b.com\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/octogonob2b.com\/wp-content\/uploads\/2024\/03\/banner-scaled.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/octogonob2b.com\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/\",\"url\":\"https:\/\/octogonob2b.com\/2024\/03\/15\/comment-lia-generative-revolutionne-t-elle-le-marketing\/\",\"name\":\"Comment L\u2019IA G\u00e9n\u00e9rative R\u00e9volutionne-T-Elle Le Marketing? 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